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SNOC BEACH BAG

Designed by Stefano Giacomello for SNOC, the Beach Bag reflects the brand’s approach to materiality, craftsmanship and attention to detail on a more compact scale.

Defined by its signature woven leather detail, the design combines high-quality materials with refined workmanship. Produced in Italy and released in limited quantities, the Beach Bag extends SNOC’s craft-focused approach into a new product category.

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SALONE DEL MOBILE MILANO, 2026

At Salone del Mobile, SNOC unveiled its 2026 collection in a stand defined by structure and architectural clarity, creating an open and cohesive spatial experience. The stand, designed by Milan-based Studio Klass, created a context where every element aligned with SNOC’s architectural and material-driven approach.

The signature gridded overhead structure of SNOC returned as a spatial framework, establishing order, rhythm, and continuity across the space, while allowing the collections to be perceived with subtlety and depth. Within this atmosphere, products unfold gradually, with materiality taking the lead, shaping the design language through proportion, restraint, and material expression.

In line with SNOC’s vision of cultivating global design dialogue through international collaborations and cultural perspectives, the new collections and material explorations at Salone del Mobile marked the next phase of the brand’s evolving design language.

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